Bollywood superstar Asha Bhosle to ensure only the best music plays in her restaurant
Modern Indian restaurant and cocktail bar, Asha’s, is working with globally acclaimed music consultants Music Concierge, led by former DJ and music journalist Rob Wood, to design bespoke soundtracks for its new Manchester restaurant.
The ARIL Group has confirmed the opening of its first Asha’s restaurant and cocktail bar in Manchester in September, when the launch will be graced by the legendary Bollywood singing star Asha Bhosle.
The venue in the elegant Victorian building at 47 Peter St, Manchester, facing the Theatre Royale, comprises 6000 sq. ft over two floors. The upper ground floor is the 100-cover restaurant and the lower ground floor will host the cocktail bar for 70 and a private dining space.
The Asha’s menus will offer a delicious array of Modern Indian Cuisine paired with an exciting, modern cocktail menu and carefully selected wine list.
The multi-award-winning Indian singer Asha Bhosle is the inspiration behind the restaurant group as well as the 1997 smash hit Brimful of Asha, so it seems only fitting that the music of Asha’s is a key element of the dining experience.
Music Concierge has developed the music for all Asha’s restaurants around the world and is keen to set Asha’s apart from the crowded Indian restaurant market in Manchester, by creating a bespoke eclectic mix of music.
The music of Asha’s hints at flavours of India and includes a selection of Asha Bhosle’s rich back-catalogue of music as well as a diverse mix of classic and contemporary styles. The key common denominator across the soundtracks is high artistic quality.
Rob Wood, Creative Director and Founder of Music Concierge commented: “We have worked with the Asha’s team to create a signature sound that represents what the brand and the fantastic dining experience is all about. From cool, inspired retro rarities and cult film soundtracks from Bollywood and beyond, to an engaging vibrant contemporary twist in the evening. The restaurants have a great buzz with fantastic music that never gets in the way of conversation – after all the amazing food is the real star of the show!”
Peter Warden, ARIL Group General Manager, is excited about the music and says: “Music is a huge passion for us because our inspiration is a musical phenomenon and with the input of Asha herself we believe we’ve created a wonderful selection of soundtracks that will make the experience of dining at Asha’s one to remember.”